Erica Muhleman joined our team as Executive Vice President of New Business Development/Marketing & Sales for the Hall of Fame Resort & Entertainment Company in September 2020.
Erica brings to HOFV extensive knowledge of corporate sponsorships, sales and marketing, and community and public relations accumulated from her over two decades of experience working in the sports and entertainment industries. She has worked directly with corporate leadership executives and business partners within professional sports organizations such as the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), National Hockey League (NHL), U.S. Olympic & Paralympic Committee (USOC), Professional Golf Association (PGA) and the National Women’s Hockey League (NWHL).
Erica recently served as Executive Vice President of Business Development for Pegula Sports and Entertainment, where she led sales and business initiatives to develop integrated sponsorships and other revenue-generating activities, including non-game events, premium seating, suites, and merchandise at New Era Field, KeyBank Center and Blue Cross Arena.
Prior to Pegula Sports and Entertainment, Erica served as Vice President of Corporate Partnerships for the Buffalo Bills where she directed the service and activation of corporate partners, provided leadership to account service groups to ensure contractual obligations were met, and personally managed top, multi-million-dollar sponsorships. Before that, she was an Account Director at IMG, where she oversaw the company’s annual multi-million-dollar budget and negotiated partnerships to support its marketing platform. Earlier in her career, she worked as Manager of Marketing Services for the Cleveland Browns.
Erica earned her Master of Arts in Marketing from Cleveland State University and her Bachelor of Arts in Psychology from Ohio University. She grew up in Louisville, Ohio. Erica and her husband Steve have one son, Carter.