CANTON, Ohio – August 23, 2021 – Hall of Fame Resort and Entertainment Company (“HOFV” or the “Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company centered around the power of professional football, today announced a new sponsor for the Highway 77 Music Festival. Brown-Forman Corporation’s Jack Daniel’s will serve as an official spirits sponsor for the country music event, which will be headlined by Dan + Shay and feature other popular country music artists Dustin Lynch, Maddie & Tae, Eric Paslay and Tyler Farr.
“With less than one month to go before we welcome some of the biggest stars in country music to Canton and the Tom Benson Hall of Fame Stadium, we are thrilled to announce this exciting new sponsorship with Brown-Forman,” said Erica Muhleman, Executive Vice President of New Business Development/Marketing & Sales for HOFV. “In addition to hosting an impressive lineup of performers at the Festival, we continue to partner with some of the biggest names in the beverage industry to further enhance the experience for concert goers. We can’t wait for September 12th!”
In honor of the Highway 77 Music Festival’s official spirits sponsor, the Tom Benson Hall of Fame Stadium’s VIP area on the Club Level will be named the “Jack Daniel’s VIP Lounge” for the duration of the event. Brown-Forman will also be entitled to an activation booth in the partnership tailgate area and will have the rights to use the Highway 77 Festival marks and logos.
About the Hall of Fame Resort and Entertainment Company
The Hall of Fame Resort and Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Hall of Fame Resort & Entertainment Company is the owner of the Hall of Fame Village powered by Johnson Controls, a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus. Additional information on the Company can be found at www.HOFREco.com.
About Brown-Forman Corporation
For more than 150 years, Brown-Forman Corporation (Brown-Forman Beverages Europe Ltd, trading as Brown-Forman UK) has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including the Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Coopers’ Craft, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by approximately 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com.
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